Jason Caligiore

Instagram is becoming the go-to for gaining customers and reaching your target audience. Instagram stories let you engage your customers with a more complete message – more than what a single image can provide. Don’t treat Instagram stories like Snapchat stories. Snapchat is an application meant to be more personal and raw. Don’t overshare on

In this day and age, more and more people are looking to be their own boss. Whether you’re already involved with an eCommerce business or are looking to start one up, the opportunity for success is both promising and exciting. Online businesses have high potential for both massive revenue and healthy profit margins. Today’s society

      The Adobe applications are truly some of the best creative software options out there. They have dominated the industry and have become a required knowledge skill on the majority of creativity-based jobs. If you aren’t proficient in at least one of their applications, for example, Photoshop, good luck finding a job. They

These days your company is expected— it’s no longer an option—to have a mobile-friendly website… The fact is that most people, now more than ever, are arriving at your site via a mobile device. Below, Marketo outlines several useful statistics about the role mobile devices play in the average consumer’s daily life, as well as

Let me start off by saying…congrats! If you’re reading this, there’s a good chance you’ve thought about starting your own business. We need more people creating new things, motivated by hard work, and helping the economy. As we all know, there’s a lot that goes into starting your own business. Like anything, there’s going to

   Everyone wants a beautiful website, a great logo, great marketing material, etc. However, trying to find a good graphic designer to hire takes not only time out of your day, but money out of your pocket. It can get pricey! We’ve been noticing a trend within the small business community. Small businesses typically run

Do you want to appear on the top pages of search results, above your competitors?   At Cobalt Media Marketing, we collaborate with our clients to understand their unique business and marketing goals. Then we create an individualized marketing plan to suit the needs and aspirations of their business to design a website that makes

By now, we all know a business’s website is a huge part of its success – especially in today’s digitally-based society. Having an impressive website gives your company a huge competitive advantage. Every company’s website is going to be different, as there are different industries, different goals, and different products/services. However, there are a few

   What comes up when we search ‘digital marketing’? A ton of technological definitions that all do a bad job at defining. Why can’t anything be easy to understand?     Wikipedia definition: An umbrella term for the targeted, measurable and interactive marketing of products or services using… Our definition: Any form of marketing products or

Graphic design has a never-ending index of sub-segments and shortcuts. Even professional graphic designers have yet to learn them all. Which ones are ‘need to know’ terms, and which ones aren’t necessarily crucial to the design process? We’ve laid out the top 5 terms you should know as a graphic designer. Enjoy!   FPO (For