Jason Caligiore

Online reviews are important for every business in every industry. See how you can receive reviews and maintain a positive reputation.

Every business has been guilty of holding on to something for too long. Whether it is an item on your shelves or a register system that just can’t handle your sales volume. You look over your business every day to make sure it is as efficient as possible. Though you might not realize that your […]

With Covid restrictions slowly being lifted, now is the perfect time to be more strategic about your restaurant's online presence. When starting your audit here are some questions you might like to ask yourself when making your eCommerce site more of an investment.

Who are your customers? You probably already know the answer to this question. After all, you’ve probably known many of your customers for years and have built a strong relationship with them. However, your target audience isn’t just down the street anymore. You have a wide range of potential customers that you are not reaching […]

There are dozens of eCommerce platforms out there, but the two industry leaders are Shopify and Woocommerce. Just like any software, both have plenty of pros and cons. What it comes down to is what fits your business needs the best. Let’s review what you want you are going to need to help you decide.  […]

Despite the number of resources and how-to articles out there, about 80% of eCommerce sites actually fail within the first six months. You can put the blame on a number of factors. A lack of vision or poor strategy for one, but inadequate planning can’t solely be to blame. There are dozens of little details […]

SEO is an often overlooked but essential part of your business’s digital marketing strategy. Many believe that it is a one-time effort, but you actually need to work on your Search Engine Optimization long-term to ensure your online success. Some choose to outsource SEO services or choose to do it on their own. Well-written content […]

The online world has left a major impact on how businesses, big and small, manage their prospective industries. Many have found that websites are an important tool in managing their brands, products, and services. While technology is incredibly useful, many business owners are finding themselves falling behind their competitors. Many businesses don’t have the manpower […]

Why do people buy fake likes? Everyone with a social media account, both personal and professional, understands how difficult it can be to grow an organic following fast. In a world where “likes” are counted like currency, it is very tempting for small businesses to buy fake likes, followers, views, etc. These days, it’s very […]

It seems like every day there is a new big idea or innovation in the service industry. Many of these innovations can benefit your business greatly. It comes down to finding out which services are right for you. The question you always want to ask yourself is, “can this help me meet the high customer […]