Social Media

Running a small business during these hard times isn’t easy, and you have plenty of difficult decisions to make. Depending on your industry and location, you might have been asked to stop your day-to-day for the sake of social distancing. While this new way of living might leave you feeling uneasy about your business’s future,

Businesses across all industries are being affected by the pandemic in many different ways. Many stores and restaurants have closed, while others have tried to adapt and still offer their services with limitations. How are you going to stay in touch with your customers when they aren’t walking through your door? Don’t worry: there are

Social media trends very rarely stay the same year-to-year. If you are running a business, then you know that social media is the bridge between you and your customers. A strong presence can make or break your business, but no matter if you have been in business for 2 years or 20 – you need

The more you scroll through social media, the more you are flooded by flashy video content. Recently content creation has taken a turn to eye-catching, short and informative videos. Why? Online users aren’t looking to take the time to read their information anymore, they want it delivered in an even easier way.  Video ads can

Advertising can be one of the scariest steps to take when growing your business. It isn’t always clear as to where to begin or how to do it in the first place. Luckily, there are many resources that can take your business to the next level, one is digital marketing, all done through the use

Social media can be one of the most useful tools to build a brand if used correctly. There are some things to keep in mind when building a branding strategy that makes it much easier to understand and execute. You may be asking yourself, why should I look into branding in the first place? The

“Social Media Marketing is easy. Post a few times a week, like some comments, and let people know about our products”. Our clients before our services Maintaining a strong social presence requires so much work. It’s a business in itself! Monitoring accounts, engaging with your audience, running ad campaigns off of keyword, competitor, and trend

Hey there everyone! We’re taking this opportunity to share a little bit more about us. We feel like, in order to sustain and build relationships with current and potential clients, we want to make sure you know who we are! Cobalt Media is based out of central Connecticut. We are a small team of professional

Instagram is becoming the go-to for gaining customers and reaching your target audience. Instagram stories let you engage your customers with a more complete message – more than what a single image can provide. Don’t treat Instagram stories like Snapchat stories. Snapchat is an application meant to be more personal and raw. Don’t overshare on

In this day and age, more and more people are looking to be their own boss. Whether you’re already involved with an eCommerce business or are looking to start one up, the opportunity for success is both promising and exciting. Online businesses have high potential for both massive revenue and healthy profit margins. Today’s society