How To Keep Customers Loyal When You’re Closed | Digital Marketing CT | Social Media Marketing CT | Marketing Agency CT
May 15, 2020
Businesses across all industries are being affected by the pandemic in many different ways. Many stores and restaurants have closed, while others have tried to adapt and still offer their services with limitations. How are you going to stay in touch with your customers when they aren’t walking through your door? Don’t worry: there are plenty of tricks that you can use to stay active with your customers and help you get through the coming weeks.
Many of your customers are limiting their time outdoors, but that doesn’t mean you can’t get connected with them. We live in the digital age, where communication with the outside world is at our fingertips. By using social media platforms, like Facebook and Instagram, you can stay in touch with your customers while they are stuck indoors. Many businesses have even started to use live videos to entertain their customers with how-to’s, Q & As, and cooking lessons. There is no telling what you and your customers will be able to bond over.
Consider Different Business Platforms
While your storefront may be the center of your business, you no longer need a brick-and-mortar location in order to be successful. Restaurants have been able to get by under CDC restrictions by using third-party delivery providers if they don’t already have their own system. Retail stores are also able to keep going by centering their focus on their online sales. If you don’t currently deliver or have an online shop, it may be time to look into building these portals. They can not only help you during shutdowns, but they can supplement your business no matter what limits your customers from getting to your store.
Show Them You Are Still Listening
Since customer traffic is no longer a constant flow, it is the perfect time to look over your business to see where you can make improvements. And who can give you better advice on where you can improve than your loyal customers? Use your social media pages to reach out to them: ask what they might like to see more of when you reopen, or what they want to see from your business in the meantime. Letting them know that you are still listening will show that you still value them as customers even when they can not come in.
Be A Part Of The Community
Now more than ever, we know the people around us are in need, and thankfully companies big and small can help. Whether your local community is struggling as a whole, or certain groups are asking for support, there are valuable opportunities to get involved. Look on community boards to see what conversations your neighboring businesses and local audiences are having. Even the smallest contribution will help your customers know that you care about the good of your community and not just your own business.
Temporarily closing your doors doesn’t have to mean the end of your business. This time can be used to connect, reflect, and grow. Next time an unseen obstacle comes your way, you can be better prepared. Still not sure where to start? Reach out to us! We have all the tools your organization needs to keep business running smoothly.