Social media trends very rarely stay the same year-to-year. If you are running a business, then you know that social media is the bridge between you and your customers. A strong presence can make or break your business, but no matter if you have been in business for 2 years or 20 – you need to continuously be looking for new ways to engage with your clientele. While there are hundreds of new apps and features that launch every day, here are a few tricks that you can use regularly to help grow your social media presence.

Stories & Highlights

While stories seemed to be like a passing trend at first they quickly grew to be one of the top social media engagement trends there is. Interactive stories and polls have quickly become a brilliant way to gain insight into your audience. Using previous stories to create highlights is also a great way to showcase your business’s best products or programs.

Video Content

Both long and short video posts are growing to be the most-shared content on social media. It should be noted YouTube is second only to Facebook when it comes to active users, but Instagram is growing to be the top hub for influencers. More and more brands and marketers are flocking to make video content. Whether you are using IGTV, Facebook, or TikTok as a business you can no longer sleep on video content anymore. With all the options for ads and organic videos, there is no telling what this social media tool can do for your business.

Dynamic & Direct Social Ads

Consumers, no matter what age, are becoming increasingly comfortable with shopping online. Since shoppers are flocking to the internet, ads are becoming more and more advanced making it easier than ever for businesses to direct their ads to customers through social media. You can now use Facebook and Instagram to create dynamic ads, like carousels and call-to-actions based on who is being targeted.

Audience Created Content

While there are plenty of great tricks and features to many social media platforms there is one social media tool that you can never forget, your audience. Your business’s customers and clients are on social media even when you can’t. Getting your customers to use your branded hashtag or geotagging your shop’s location can help keep your business high above the rest of your competitors.

It is important to regularly reevaluate your accounts and see what you can do to increase your followers and customer engagement. After all, social media accounts are free, and having them does nothing but help grow your business. At Cobalt Media, we can help rebrand, restructure, and redesign all your business needs to help you succeed in the world of social media.

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