“Branding” seems like today’s marketing buzzword, tossed around by companies big and small. Are you looking for what it actually means for your own business? To understand the concept and why you need to actively develop your branding strategy, let’s start by defining “branding”. What is branding in business? Firstly, branding makes more sense in
Remember: your e-commerce business is a real business. It deserves the same level of respect and integrity as any legitimate business. It also requires as much time and effort as a physical business. If you’re just starting out, check out the Nexcess blog’s post on the advantages of choosing WooCommerce as your platform, and don’t
How can you break through the noise and bring attention to your brand? Stop the scrolling and get noticed with the help of these useful tricks.
There are millions of people online every single day and millions of different websites and services they can use to occupy their time with. As a business owner, you need to make sure that your website not only draws in your target audience’s attention but keeps them coming back again for more. What many don’t
Since the beginning of the COVID-19 outbreak, online alcohol sales have jumped 243%. So far the online liquor industry has been dominated by big brand alcohol delivery companies, like Drizly, Total Wine & More. However, consumers flock to purchase their favorite beer, wine, and liquor online. Many small business liquor store owners have made the
When the world of advertising was beginning to boom the standard for advertising was pretty simple. You would take out ads in your local newspaper, and billboards, and if you had the budget for it you would even rent some air time for a commercial. However, the world of advertising isn’t so simple anymore. Every
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You might have noticed that Instagram has started hiding its likes. Why would it do that, you might ask, isn’t the whole point of Instagram likes? While it might be different and maybe even upsetting to some, Instagram only has the best interest of its users with this new update. Back in November, the CEO
Chatbots are making their way through the media marketing world. Could they be beneficial to your business?
Running a small business during these hard times isn’t easy, and you have plenty of difficult decisions to make. Depending on your industry and location, you might have been asked to stop your day-to-day for the sake of social distancing. While this new way of living might leave you feeling uneasy about your business’s future,
