There is no doubt that we are living in a digital age. Thanks to modern technology, business owners have a constant line of communication with their customers. While social media and websites are amazing tools to help businesses grow, they aren’t the only ones.
If you have built up dozens of customers’ contact information, then you might not be sure what to do with it. Put that list to good use with a mailer campaign and stay in your customer’s minds with relevant, attractive graphics. Right now you know they are at home! Now is the best time to reach out to them, so when they start shopping regularly again they make a point to come to your business first.
Many of your customers are only in your business for a minute and then they are right out the door. Whether you advertise a sale or a product countertop displays work well to increase your sales. By using an eye-catching display next to your cash register, you will be able to create a lasting impression with each customer to ensure that they’ll be back again.
Flyers are an original form of advertising, and for good reason. Not only can flyers make a bold statement to get your point across, but they are cost-effective. Most importantly, they can go anywhere! Put up bulletin boards where your customer base hangs out, windows in your neighboring businesses, sent in the mail, and anywhere you can think of to get the word out about your business.