Who are your customers? You probably already know the answer to this question. After all, you’ve probably known many of your customers for years and have built a strong relationship with them. However, your target audience isn’t just down the street anymore. You have a wide range of potential customers that you are not reaching […]
Despite the number of resources and how-to articles out there, about 80% of eCommerce sites actually fail within the first six months. You can put the blame on a number of factors. A lack of vision or poor strategy for one, but inadequate planning can’t solely be to blame. There are dozens of little details […]
SEO is an often overlooked but essential part of your business’s digital marketing strategy. Many believe that it is a one-time effort, but you actually need to work on your Search Engine Optimization long-term to ensure your online success. Some choose to outsource SEO services or choose to do it on their own. Well-written content […]
Why do people buy fake likes? Everyone with a social media account, both personal and professional, understands how difficult it can be to grow an organic following fast. In a world where “likes” are counted like currency, it is very tempting for small businesses to buy fake likes, followers, views, etc. These days, it’s very […]
Followers don’t matter anymore. Engagement does. Social media influencers have changed the way companies market their products. When you think of an online influencer, who do you think of? Insta-celebrities we follow on Instagram with 3-4 million followers, right? Well, truth be told, businesses have realized that if they want an influencer to help […]
Subscription-based services are one of the fastest-growing industries out there. Over 54% of online shoppers say they have some sort of box service subscription. The subscription industry offers consumers a convenient, personalized, and reasonably priced service that conveniently gives them what they need. The subscription market has touched almost every industry from contact lenses to […]
Most likely, you have a few personal social media accounts. You use them to connect with friends and family, follow celebrities, find inspiration, and stay updated. However, running a page for your small business might seem like completely new territory. Is social media marketing actually worth all of the time and effort? The truth is […]
“Branding” seems like today’s marketing buzzword, tossed around by companies big and small. Are you looking for what it actually means for your own business? To understand the concept and why you need to actively develop your branding strategy, let’s start by defining “branding”. What is branding in business? Firstly, branding makes more sense in […]
How can you break through the noise and bring attention to your brand? Stop the scrolling and get noticed with the help of these useful tricks.
When the world of advertising was beginning to boom the standard for advertising was pretty simple. You would take out ads in your local newspaper, and billboards, and if you had the budget for it you would even rent some air time for a commercial. However, the world of advertising isn’t so simple anymore. Every […]
