Every business has been guilty of holding on to something for too long. Whether it is an item on your shelves or a register system that just can’t handle your sales volume. You look over your business every day to make sure it is as efficient as possible. Though you might not realize that your website is becoming obsolete. With multiple industries showing an increase in online sales now is the right time to give your website a refresher. Take the time to consider your user experience and keep the following factors in mind. If your website checks the box for more than a few on our list, it might be time for a redesign.
Slow Load Speeds
When you click on your website, does it show the destination page instantly or does it take more than 8 seconds? There are many elements that could influence your page speed. The best way to improve them is to start with a redesign. You might be thinking, “What is wrong with it being a little slow? Everything else is great!” Well, a sluggish website can lead to high bounce rates on your site. Consumers of every business type want what they want the second they want it. Anything that takes longer than ten seconds to load frustrates users and they are off to your competitor before your page finishes loading. A redesign can help get rid of outdated code, poor image compression, and content that is weighing down your page speed. You also want to make sure that your website loads efficiently on different device sizes and browsers for a consistent user experience.
Broken Links
Products, store hours, and even your location can change over time. So it is bound to happen that your website will have a few broken links or expired promotions. If your website is littered with links that lead to nowhere or promos from Christmas time in July, it is time for a redesign Checking your website in this kind of detail can also help you look over some areas of your site you might have been neglecting. Like your SEO or efforts to create lead generation.
Confusing Navigation
A good user flow of your website is key, especially if you are selling your products online. Your customers want to be able to find what they are looking for with ease. Poorly designed navigation on a website can give your online users a bad experience with your brand. It is important to consider the user experience with each click on your site. The path should lead your customers through a flow that aligns with the visitor’s needs. For instance, if you are selling your products through an eCommerce store you’ll want to lead them through your homepage to your products and then finally, checkout.
Your Business Has Changed
Each company grows and evolves. A business’s mission, values, and goals always tend to change over time, and that is great. You just need to be sure that all aspects of your business reflect that change. A key part of your digital marketing success is ensuring that your website reflects who your business is at all times. It can be a good habit to review your website on a monthly basis – at a minimum, to make sure that all aspects of your business align with your goals. If something doesn’t quite fit your brand, it is time for an update.
How did your website do against our list? If your website sounds like one or several items on this list, this is your sign that it is time to redesign your website. Not sure where to begin? Start with Cobalt Media Marketing of course. We will help you get your website back on track and stand out above your competitors.
