social media

Every business has been guilty of holding on to something for too long. Whether it is an item on your shelves or a register system that just can’t handle your sales volume. You look over your business every day to make sure it is as efficient as possible. Though you might not realize that your […]

Why do people buy fake likes? Everyone with a social media account, both personal and professional, understands how difficult it can be to grow an organic following fast. In a world where “likes” are counted like currency, it is very tempting for small businesses to buy fake likes, followers, views, etc. These days, it’s very […]

When the world of advertising was beginning to boom the standard for advertising was pretty simple. You would take out ads in your local newspaper, and billboards, and if you had the budget for it you would even rent some air time for a commercial. However, the world of advertising isn’t so simple anymore. Every […]

You might have noticed that Instagram has started hiding its likes. Why would it do that, you might ask, isn’t the whole point of Instagram likes? While it might be different and maybe even upsetting to some, Instagram only has the best interest of its users with this new update.  Back in November, the CEO […]

Advertising can be one of the scariest steps to take when growing your business. It isn’t always clear as to where to begin or how to do it in the first place. Luckily, there are many resources that can take your business to the next level, one is digital marketing, all done through the use […]

Social media can be one of the most useful tools to build a brand if used correctly. There are some things to keep in mind when building a branding strategy that makes it much easier to understand and execute. You may be asking yourself, why should I look into branding in the first place? The […]

It’s easy to get lost in the language of marketing, especially when you might not be a marketing expert yourself. You might be asking what is SEO? What is a blog? What is digital marketing? Cobalt  is here to help! We provide you a complete guide to common terms used and what they mean. We […]