digital marketing

Online reviews are important for every business in every industry. See how you can receive reviews and maintain a positive reputation.

Who are your customers? You probably already know the answer to this question. After all, you’ve probably known many of your customers for years and have built a strong relationship with them. However, your target audience isn’t just down the street anymore. You have a wide range of potential customers that you are not reaching […]

When the world of advertising was beginning to boom the standard for advertising was pretty simple. You would take out ads in your local newspaper, and billboards, and if you had the budget for it you would even rent some air time for a commercial. However, the world of advertising isn’t so simple anymore. Every […]

You might have noticed that Instagram has started hiding its likes. Why would it do that, you might ask, isn’t the whole point of Instagram likes? While it might be different and maybe even upsetting to some, Instagram only has the best interest of its users with this new update.  Back in November, the CEO […]

Advertising can be one of the scariest steps to take when growing your business. It isn’t always clear as to where to begin or how to do it in the first place. Luckily, there are many resources that can take your business to the next level, one is digital marketing, all done through the use […]

It’s easy to get lost in the language of marketing, especially when you might not be a marketing expert yourself. You might be asking what is SEO? What is a blog? What is digital marketing? Cobalt  is here to help! We provide you a complete guide to common terms used and what they mean. We […]