Who are your customers? You probably already know the answer to this question. After all, you’ve probably known many of your customers for years and have built a strong relationship with them. However, your target audience isn’t just down the street anymore. You have a wide range of potential customers that you are not reaching
There are dozens of eCommerce platforms out there, but the two industry leaders are Shopify and Woocommerce. Just like any software, both have plenty of pros and cons. What it comes down to is what fits your business needs the best. Let’s review what you want you are going to need to help you decide.
Despite the number of resources and how-to articles out there, about 80% of eCommerce sites actually fail within the first six months. You can put the blame on a number of factors. A lack of vision or poor strategy for one, but inadequate planning can’t solely be to blame. There are dozens of little details
SEO is an often overlooked but essential part of your business’s digital marketing strategy. Many believe that it is a one-time effort, but you actually need to work on your Search Engine Optimization long-term to ensure your online success. Some choose to outsource SEO services or choose to do it on their own. Well-written content
The online world has left a major impact on how businesses, big and small, manage their prospective industries. Many have found that websites are an important tool in managing their brands, products, and services. While technology is incredibly useful, many business owners are finding themselves falling behind their competitors. Many businesses don’t have the manpower
Designing a website for your restaurant can be an overwhelming task. You not only have to think about layouts and themes but menus, services, and reservations as well. There is a lot to keep in mind in just the beginning stages of development. While everything varies from website to website there are a few key
Subscription-based services are one of the fastest-growing industries out there. Over 54% of online shoppers say they have some sort of box service subscription. The subscription industry offers consumers a convenient, personalized, and reasonably priced service that conveniently gives them what they need. The subscription market has touched almost every industry from contact lenses to
There are millions of people online every single day and millions of different websites and services they can use to occupy their time with. As a business owner, you need to make sure that your website not only draws in your target audience’s attention but keeps them coming back again for more. What many don’t
Since the beginning of the COVID-19 outbreak, online alcohol sales have jumped 243%. So far the online liquor industry has been dominated by big brand alcohol delivery companies, like Drizly, Total Wine & More. However, consumers flock to purchase their favorite beer, wine, and liquor online. Many small business liquor store owners have made the
You might have noticed that Instagram has started hiding its likes. Why would it do that, you might ask, isn’t the whole point of Instagram likes? While it might be different and maybe even upsetting to some, Instagram only has the best interest of its users with this new update. Back in November, the CEO
