Every business has been guilty of holding on to something for too long. Whether it is an item on your shelves or a register system that just can’t handle your sales volume. You look over your business every day to make sure it is as efficient as possible. Though you might not realize that your
The online world has left a major impact on how businesses, big and small, manage their prospective industries. Many have found that websites are an important tool in managing their brands, products, and services. While technology is incredibly useful, many business owners are finding themselves falling behind their competitors. Many businesses don’t have the manpower
“Branding” seems like today’s marketing buzzword, tossed around by companies big and small. Are you looking for what it actually means for your own business? To understand the concept and why you need to actively develop your branding strategy, let’s start by defining “branding”. What is branding in business? Firstly, branding makes more sense in
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In this article, you’ll learn all of the essentials of website design, along with a comparison of professional web designers and online website builders. Read on for our tips for starting out as a web designer. What Exactly is Website Design? To describe website design in short, website design is the process of laying out
We pick and choose visual and text-based content to consume every day. The subconscious decisions we make are often influenced by the content’s typography. You might get sucked into a magazine ad because of a bold orange heading, or ignore a billboard on your morning commute because the text almost blends in with the background.
In the face of market competition and content overload, all businesses strive to be recognizable. This requires a clearly communicated and memorable message. The first impression your company will make is with its logo, so an awesome logo design is vital! Let’s dive into why you need one and how you can make the best
Social media can be one of the most useful tools to build a brand if used correctly. There are some things to keep in mind when building a branding strategy that makes it much easier to understand and execute. You may be asking yourself, why should I look into branding in the first place? The
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Hey there everyone! We’re taking this opportunity to share a little bit more about us. We feel like, in order to sustain and build relationships with current and potential clients, we want to make sure you know who we are! Cobalt Media is based out of central Connecticut. We are a small team of professional
The Adobe applications are truly some of the best creative software options out there. They have dominated the industry and have become a required knowledge skill on the majority of creativity-based jobs. If you aren’t proficient in at least one of their applications, for example, Photoshop, good luck finding a job. They