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by Jason Caligiore

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Who are your customers? You probably already know the answer to this question. Afterall, you’ve probably known many of your customers for years and have built a strong relationship with them. However, your target audience isn’t just down the street anymore. You have a wide range of potential customers that you are not reaching everyday. Cobalt’s digital marketing team can help you reach your target audience with campaigns that best fit your business and expand your reach. So how do we begin to find them? 

Who Is Your Ideal Customer?

There are many different attributes that can determine your ideal audience. Think about your customers’ demographics, interests, and the types of purchases you want them to be making. Certain factors can change based on the type of advertisement you are interested in, but your ideal customer will always stay the same. When using digital marketing you want to be sure you target that ideal customer without alienating possible new customers. 

How To Target Your Customer?

If you know who your ideal customers are, the next step is figuring out how to reach them. The best ad campaigns truly understand their audience members. What are their problems and how can your product or service fill their needs? Your ads should answer those two questions to help you direct your campaigns to the screens of the right type of customer. Once you get your first few ads going you’ll be able to learn from each digital marketing campaign. This helps you narrow down and target your audience in future campaigns. This targeting can be used for all types of campaigns whether you are creating promotions on Facebook, Google, or LinkedIn. 

What Is Your Perfect Ad?

While you might know who your target audience is and where to find them the last and most important step goes into the ad itself. Your ideal customer isn’t going to give you their business for any average ad. You might not realize it, but there is a wide range of research, copywriting, and graphic design that needs to go into every ad, but it doesn’t just end there. When creating an ad you also need to monitor the ad to ensure its success overtime as well as develop tests along the way. Without the right skill set when creating your ads you could potentially be throwing your money out the window. 

No matter where your audience is hiding, it is important to remember to keep moving forward with the times. The world of technology is rapidly changing and it is important to keep up with the latest advertisement strategies. When working with Cobalt’s digital marketing team means you know that you will always have the most up-to-date campaigns because we are constantly researching market trends. So you can be assured that each ad that goes out will help attract the most business possible to your site.  It is time to start selling to all your possible customers. There are dozens of amazing ways that you could be reaching your target audience so don’t waste any more time. Reach out to us and begin building the perfect marketing plan for your business. 

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