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by Jason Caligiore

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Since the beginning of the COVID19 outbreak, online alcohol sales have jumped 243%. So far the online liquor industry has been dominated by big brand alcohol delivery companies, like Drizly, Total Wine & More. However, with consumers flocking to purchase their favorite beer, wines, and liquor online. Many small business liquor store owners have made the switch and have created an eCommerce store. If you haven’t made the investment in digital marketing yet now is the time. Here is what you need to know about creating an online liquor store before you get started.

Changing Industry

The liquor industry is not what it was ten years ago. Every day people are opening their own wineries, craft breweries, and liquor stores meaning there is more competition every day. With eCommerce sales flourishing, a small family-run business could raise their business to a whole new level with the right website. Following your state regulations and finding the right payment gateway system can be a challenge in itself by expanding your liquor store online you can grow your shop in no time. 

Expand Your Reach

Selling locally has always been the way liquor stores have run their business. Most of your customers are confined to a 15-mile radius, but your customers aren’t just down the street anymore. eCommerce sites allow liquor stores to sell to a wider audience range. By expanding your reach through digital marketing and making your presence known to new customers you can highlight how your services are just as good, if not better than the chain companies in your area. 

Grow Your Digital Footprint

Social media marketing is a key component to a successful business. Any business you can think of can be found on most social media sites. If you are running a business without a website the information isn’t being used to its full potential. Yes, you are online and people are seeing your store but they are simply seeing not buying. By having a functioning eCommerce store you can not only grow your business with digital advertisements across multiple platforms, but you can immediately start selling to the customer as soon as they get to your website instead of just waiting for them to walk through your door. 

While you might think getting your liquor store online is a difficult task it is completely stress-free when working with Cobalt Media Marketing. We have extensive experience with the liquor industry and have the tools to have your site up and running within two weeks or less. Our team can handle all of the regulations and website set up so all you all have to do is watch your profits grow. Ready to get started? Reach out to us! Our team is always ready to help your business grow.

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