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by Jason Caligiore

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SEO is an often overlooked but essential part of your business’s digital marketing strategy. Many believe that it is a one-time effort, but you actually need to work on your Search Engine Optimization long-term to ensure your online success. Some choose to outsource to SEO services or choose to do it on their own. Well-written content with strong SEO allows consumers to be able to find your website through their specific search terms. Without them, buyers will never see you since 75% of online buyers never go past the first page. To ensure that your website is always seen on page one, here are a few tips to ensure your SEO’s success. 

Content

Content is the first factor you need to focus on when working on your SEO. This is the most basic SEO strategy because more content = more keywords embedded on your page. However, it is not as easy as just throwing a few items on a page. It still requires a strong knowledge of keyword optimization. When the right keywords and content-building strategies are used, Google can pick out your website easily with their algorithm. 

In addition to getting the right keywords into your website’s content, there is off-site content to build as well. Link building is an essential tool to help take full advantage of your SEO’s potential. By creating digital links between people who have similar content you are creating an unseen beneficial relationship between your two sites. Linking to similar pages across the web can help your website reach possible consumers you never thought possible. 

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Page Speed

While you are building your on-site and off-site SEO it is important to not overlook the technical aspects of your website as well. Page speed is essential, especially in the current online market. Consumers currently have an attention span of eight seconds. Meaning if your page doesn’t load within that time frame any possible hope of capturing a new customer can be considered lost. Be sure to compress all your image sizes and use lightweight themes to help increase your chances of having quick page speed. 

These are just a few quick tips on how you could start building up your website’s SEO but there are dozens of more tricks at your fingertips. If you are not sure where to begin, don’t worry Cobalt Media Marketing is here to help. Our team is ready to invest valuable time into your website to ensure that your site is as successful as possible. Contact us today to ask more or to set up a consultation. Strong SEO is just the start of what Cobalt Media can do to benefit your business.

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