Running a small business during these hard times isn’t easy, and you have plenty of difficult decisions to make. Depending on your industry and location, you might have been asked to stop your day-to-day for the sake of social distancing. While this new way of living might leave you feeling uneasy about your business’s future, there is still a lot you can do to keep your peace of mind.
- Update Your Social Media Accounts
Your social media accounts are the best way to stay in touch with your customers, so make sure your accounts are as updated as they can be. Your store hours and any other day-to-day information should be the first thing your customers see when they look at your pages. Your customers won’t have to guess what is going on with your business as long as you’re transparent with them. Everyone wants to know how their beloved businesses are managing this crisis, so tell them what happens behind the scenes, or what they can look forward to from your business.
- Utilize Your Website
Your website is where most of your customers will go first when they need your service. This is the time to make your website the cornerstone of your communication. Your website should allow your customers to browse your available products and services, but it should also make your current business approach clear. Consider sending out a formal statement on how you plan to keep your customers safe. Sharing this information will let your customers know that you care about their safety during this time, and when your doors open again they will know they can count on your business.
- Get Creative With Your Sales
The world of online shopping is booming now more than ever. eCommerce is the best way for a business to maintain revenue. However, you may not have been ready to sell online when the pandemic hit. Don’t fret, there are plenty of ways to keep sales going! Many businesses have started curbside pick and using delivery service apps that fit their industry. If you looked into these programs all ready it might be time to. You never know what will make a strong impact on your business.
- Continue To Engage Your Audience
While you might have little to no customers in your store, the rest of your audience is waiting for updates from you on social media and your website. Even if you are not open you should let them know what is going on with your business. Share with them any renovations or changes they might see once you are up and running. Let the personality of your business come out—show them what you or your staff are doing at home to stay entertained. Customers will appreciate seeing the people behind your business coping with this tough time together.
There is much more you can do to keep yourself going during these trying times. Still not sure where to start? We can help! Cobalt Media Marketing has advice, resources, and options to help you expand or establish your digital presence! Get in touch with us to see how we can help you keep your business moving.