What comes up when we search ‘digital marketing’? A ton of technological definitions that all do a bad job at defining. Why can’t anything be easy to understand?
Wikipedia definition: An umbrella term for the targeted, measurable and interactive marketing of products or services using…
Our definition: Any form of marketing products or services that involves electronic devices.
Not the definition you expected? Well, digital marketing has actually been around for decades. Yes, iPhones, blogs, PPC, etc, are all related, but in itself has nothing to do with the internet. This is where marketing comes in, however, these two terms are often misunderstood.
Digital Marketing can actually be traced back to when the radio launched! Not long after the radio was created, creators quickly realized they can use it to sell things. The first broadcast ever was an opera performance. What did people do after? They bought tickets. And there we have it, digital marketing was born.
When it comes to digital marketing, there are two main subsections – online marketing and offline marketing. Listed below show what each section entails, which hopefully help you make the distinction, as well as show you all of what it encompasses.
I hope this guide grew your understanding and showed you that it’s more than just social media promotions and online ads! What tactics will you use in your business? Comment below!